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John

Lassen

UX RESEARCHER

Welcome

Just a bit about me...

I am a UX Researcher with experience in UX, digital marketing and market research. I am a specialist who prides himself in uncovering the bigger research questions.

I gather insights by looking for patterns in behaviour and interrogating data to better understand consumer needs. With a background in psychology and marketing, I want to help build experiences that create value for consumers and businesses.

Projects

Password is on my resume or please contact me (email is top right)

Integration logistics

Lead Researcher

Building the future of FedEx's e-commerce shipping tool. Taking a completely user-centric approach to ensure our solution perfectly meets the needs of our audience.

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Building a Client Portal

Lead Researcher

Multinational real estate bank commissioned Backbase to digital transform their deal process. My work shifted the Backbase's role from project executer to strategic partner.

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Documentation Investigation

Lead Researcher

I provided a fresh perspective on the "life blood" of a Backbase project. As a company that enables digital transformation, we took those same principles and applied them internally.

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Application Centre

Lead Researcher

Shifting Backbase's development process from a product first to a user centric approach.

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