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Case studies


Shifting Chargebee's Market Understanding and Disrupting Product Strategy
 

Re-organising our entire customer database, providing market research and identifying huge product opportunities to shake up how Chargebee's perceives the market, and what direction we need to focus

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Providing Insights on How Chargebee Needs to Capitalise on the AI Boom
 

Setting a solid foundation for Chargebee to understand AI space and guiding the team to create an impactful solution 

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Strategically Leading Chargebee's Atomic Pricing Product
 

Complete ​end-to-end project - creating the research strategy, figuring out the right problem to solve and conducting multiple rounds of concept testing. Completely reshaping the final product and was stated as a blueprint for how products should be built at Chargebee.​

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Building FedEx's E-commerce Proposition
 

Building the future of FedEx's e-commerce shipping tool. Taking a completely user-centric approach to ensure our solution perfectly meets the needs of our audience.

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Reshaped How a Multi-national Legacy Bank Considers Customer Interaction
 

Multinational real estate bank commissioned Backbase to digital transform their deal process. My work shifted the Backbase's role from project executer to strategic partner.

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Projects
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