Building the future of FedEx's e-commerce shipping tool. Taking a completely user-centric approach to ensure our solution perfectly meets the needs of our audience.
Multinational real estate bank commissioned Backbase to digital transform their deal process. My work shifted the Backbase's role from project executer to strategic partner.
I provided a fresh perspective on the "life blood" of a Backbase project. As a company that enables digital transformation, we took those same principles and applied them internally.
Shifting Backbase's development process from a product first to a user centric approach.